It's long been said, "Invest, don't spend," but do we really know how to do that? And how do we communicate the difference to our business partners?

In this session, you will learn how to optimize your organization's IT infrastructure to achieve better results with the same or fewer resources. We'll also explore how to balance innovation with cost optimization, with examples of successful innovation while saving money.

Finally, we'll discuss how to explain all of this to "the business" in a way they will understand and embrace.

You will learn:

• Where to cut budget without cutting services
• Maximize your 'bang for the buck' in IT Budget
• How to "sell" upgrades to executives